Can I Teach This PPC-CPA Stuff?

When I started becoming highly successful brokering traffic from pay per click search engines to CPA lead offers, the question in the back of my mind was whether this stuff could be taught to and replicated by others.

That is when “Project Guelph” was born.

Guelph is the city where my brother-in-law (his name is Waseem) attends university. It is about 1.5 hours south-west of Toronto.

The whole idea was to have my brother-in-law stay with me during the summer and see that if he could replicate any of my successes.

The college degree that he is completing is in human resources management and he may have taken only one marketing course in his college life.

He had absolutely no prior Internet marketing experience.

Zip. Zada. Ziltch.

All he knew was that I was making large amounts of money every day.

It wasn’t after months when I started talking to him about pay per click did he realize what I was doing.

Based on what he heard in the past, he thought I was in the “paper clip” industry.

No bro, it is “pay per click.”

I cut him a deal and said that I would teach him all my methods and see if I could get him to make money.

Not only could I prove to myself that this stuff is teachable and write an entire course on it, I figured I could get an awesome testimonial from my brother-in-law if I ever did release a course.

So he came to my house in mid-May 2006. I was to be his mentor and he was to be the apprentice.

Basically, I was Yoda and he was Luke Skywalker as he kept insisting.

I made a phone call to one of my favorite affiliate managers and had him approved for Primary Ads CPA network in about 24 hours.

I have a white board in my office, so I sat him down and started from scratch.

I explained to him:

1. What CPA lead offer was.
2. What a CPA Network was
3. What a pay per click search engine was.

I drew out on the white board the concept of driving paid targeted traffic to CPA lead offers and making money.

We converted half of the my baby son’s room into a small office so my brother-in-law could work from there on a separate computer.

I told him to open up an Google Adwords account and pick an offer from Primary Ads to promote.

The guy is a fanatic about cars (especially luxury cars) so he picked out a car quote lead offer that was paying about $6.25 a lead.

I told him the basics of doing keyword research and setting up a Google ad.

He used a software tool called Keyword Elite by Brad Callon to research his keywords and went about setting up ad groups.

I told him to keep the keywords within each group very specific and targeted towards the theme of the ad group.

For example, and Honda related keywords should be in a Honda ad group so that we could write a targeted ad for prospects looking for Honda quotes.

He then set about creating his ads and ad groups quietly while I worked in my office.

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